Advertising on Facebook is one of the most effective forms of digital marketing. The platform has billions of active users, allowing businesses from all industries to reach their target audiences.
Running Facebook ad campaigns isn’t easy. There are many variables that you need to get right to have success. This is why companies hire Facebook experts.
Facebook specialists know the ins and outs of Facebook marketing and how to generate the best results.
In this post, you’ll learn the steps to follow to become a Facebook specialist. It’s the same process we use to train new employees who join our Facebook Marketing team.
What Does a Facebook Ads Expert Do?
Facebook Ads experts are responsible for building and monitoring marketing campaigns on the Facebook Advertising platform.
They can work for a single brand or at a digital marketing agency where they handle multiple clients.
Here are some of the important responsibilities of a Facebook Advertising expert:
- Planning Facebook Ad campaigns
- Creating graphics and ad copy
- Analyzing campaign performance and making optimizations
- Installing tracking pixels
- Working with other marketers to optimize landing pages
- Staying up to date with the latest Facebook Advertising best practices.
1. Build your Facebook ads skills and get certified
The first step to becoming a Facebook Ads specialist is to learn Facebook Ads and to build the skills needed to carry out the various responsibilities of the role.
Some of the important skills you’ll need to build include:
- How to create a winning ad strategy
- Knowing what types of ad formats to use in different situations
- Selecting the best audience for campaigns
- How to design ad creatives that capture users’ attention
- Using engaging content to increase your reach
- How to set up a Facebook Shop catalogue
2. Learn how to use Facebook business manager
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The next step is to become a Facebook Business Manager expert.
Facebook Business Manager is the platform for managing your Facebook ad campaigns and business pages. You can add multiple ad accounts to the Business Manager for an organized way to manage accounts for various clients.
The Ads Manager tool in Business Manager is what you will use to design your ads and create campaigns.
- Setting up Facebook Pixel Facebook Business Manager is also where you will create and manage your Facebook Pixels. These pixels are pieces of tracking code that are added to your website. When a pixel is installed on your site, Facebook can gather data on your visitors and their actions.This allows Facebook to calculate important performance metrics for your ads. For example, the Facebook Pixel can track every sale to give you a conversion rate and total revenue generated from your ads.
