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What is SEO?

Blog SEO and why is it so important?

Blog SEO, or search engine optimization for blogs, is the practice of optimizing a blog’s content and structure to improve its visibility and ranking on search engine results pages (SERPs). The goal of blog SEO is to make your blog more attractive to search engines (plus the people who use them), ultimately leading to increased organic traffic.
Search engines look at a variety of signals to understand the value of your blog posts. In general, they seek out the most relevant, informative and/or in-depth content on a given topic—whether that content lives on your blog or any other type of website.
By optimizing your blogs for SEO, you can:
  • Increase visibility

  • Boost site traffic

  • Generate more leads

    What does Yoast News SEO do?

    If you’re a news publisher, your aim is that top result for every news story you publish. Besides crafting great and timely content, you also need to ensure your website meets the technical requirements to compete in SEO.

    Thanks to the Yoast News SEO plugin, you can rest assured that you’ll always get technical SEO best practices for your news website. With this plugin at your disposal, you can confidently set aside concerns about the complex technical needs of SEO and concentrate on what you do best: crafting and releasing high-quality news articles!